Should I Rebrand and White Label Divi for Clients?
Rebranding the backend of a WordPress website has been a hot topic of discussion amongst web developers for some time now. It’s a simple solution to building a website that has a customized look and feel on the WordPress backend.

This process is commonly referred to as white labelling and has become a common practice among web designers. In short, it involves adding your clients’ company branding to the login page and admin area of the WordPress admin dashboard. It is also used to enhance your clients’ user experience by simplifying the options that are available to them, or adding or removing certain functionalities that they may or may not need.

In the following post, we discuss the potentiality of rebranding WordPress to create a fully customized website for your clients.

How can you rebrand your WordPress backend?

There are two ways that you can customize your WordPress admin login page and admin dashboard. Firstly, you can use a 3rd party white label WordPress plugin. Secondly, you can do it the manual way. 

White Label with a Plugin

There are a few great white label WordPress plugins available that allow you to completely rebrand your WordPress installation and WordPress admin panel.

Some of the free plugins include Custom Login Page Customizer (a more basic white label solution that only allows customizing the login page), White Label CMS (a more advanced option), Absolutely Glamourous Custom Plugin (includes customizing colours on the dashboard) and Admin Menu Editor.

You could also use a premium Divi and Extra white labelling plugin, Divi Ghoster.

Divi Ghoster

With Divi Ghoster, you’re able to hide your use of the Divi and Extra theme in development from both the back and front end of your website. With Divi Ghoster, you’ll be able to create a truly custom web build by replacing all Divi or Extra related text and branding with either your or your client’s assets. For an even stealthier approach, the Ultimate Ghoster feature allows you to hide both the Divi theme from the theme selector console as well all Divi-related plugins used during your build.

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White Label Manually

Alternatively, the manual way of rebranding is by adding custom functions to the theme’s functions.php file. This means that all customizations are centralised in the theme itself, making it easier for an advanced user to revisit at a later stage, This way, however, is much more complicated than just using one of the above plugins and is less user-friendly for beginners.

 

Pros of rebranding a WordPress website

Pros of rebranding a WordPress website

White labelling is all about ensuring a website is fully branded – on both the frontend and backend. When a website is branded on the backend it continues to reflect the business and image for all users that access the admin dashboard.

Some other pros include:

  1. Enhance the professionalism: Replacing the standard WordPress logo with your client’s logo on the admin login page and admin area can help with promoting a professional image of the company.
  2. Avoid confusion: If a client is unfamiliar with WordPress and not very technical minded, seeing the WordPress logo may lead to some confusion on their end. Incorporating their own logo may help avoid confusion, making it clear that it is their company’s website.
    The same goes for seeing the multiple logos of the various plugins used on the website. White labelling the website will remove these and again avoid confusion of who designed the website.
  3. Customize functionality: There’s more to white labelling than just rebranding, you can also use it to customise the WordPress admin dashboard. Depending on your clients’ technical experience and how they will be updating the website going forward, you can customize the menus that they have access to with their admin login details.
    In some cases, giving a non-technical user full access to a WordPress website can lead to several issues. You can use a white label plugin to remove any advanced settings and options that could cause problems on their login account.
  4. Personalised look and feel: Rebranding is about putting your personal stamp on a website. Customizing everything in the WordPress backend to exactly how you or your client would like it. If your client wants a comprehensive CMS with a customized finish, then using a rebranding plugin for WordPress is a simple solution. It avoids the additional time and expense of building a dedicated CMS solution.
  5. It boosts your security: Hiding WordPress version prevents targeted attacks since the hackers can’t figure out where the vulnerabilities are.

 

Common myth about rebranding a WordPress website

Additional plugins slow the website: Going the white label plugin route when rebranding the WordPress website means adding another plugin into the mix. The idea of installing software might force you to believe WordPress can slow down your server. False. Slow site speeds are usually associated with cheap hosting providers or poorly-coded plugins. Just choose the best WordPress plugins that we recommended (and tested!).

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So, should you rebrand WordPress for clients?

The key thing to remember is that every client is different. You need to understand their needs and gauge how much white labelling should, if at all, be applied to the website. It should be up to the client whether they want their website to be rebranded, and it’s best to always be honest and transparent with them regarding the website building tools that you use.

If you do go the route of rebranding, then remember to keep in mind why you are doing it. What do you hope to accomplish with the changes? Is it to increase the functionality of your website or purely to streamline the look and feel of the WordPress backend? Use this to decide on how you go about white labelling the website.

 

So, what do you think about rebranding your clients WordPress sites? Have you done it before? Let us know your thoughts and any tips on the topic in the comments below.

 

Lisa-Robyn Keown

Lisa-Robyn is a qualified copywriter and brand strategist from Cape Town, South Africa.

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8 Comments

  1. Paul

    Regarding your item #3 of customizing functionality what options exist? I was hit with a situation where a very non-technical user just wanted to post articles and not be distracted by the website design elements at all.

    Basically she just wanted a subject field and text editor for the body and a submit button for when they were ready to post it. I could have walked her through at least a primary image with an option in the text editor to add images, and that would have worked.
    When she saw the wordpress blocks and other options she was overwhelmed and just couldn’t use it.

    Reply
  2. Carolyn

    This arrived today just when I was about to post the question in a FB group. Thank you!

    Reply
  3. Petey Wheatstraw

    This was an excellent article. Very helpful and something I will definitely begin to offer moving forward.

    Reply
  4. Simon

    Great article Lisa.

    Super plugin, worth a look.

    Reply
    • Simon

      Please remove this edited comment

    • Juanito

      Cool plugin… Do you know if this work in MU?

    • Cory Jenkins

      Divi Ghoster is not Multisite compatible

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