What Is Affiliate Marketing and How Does It Increase Revenue

Affiliate marketing is a great way to make some extra money online. It’s not difficult to do and if you already have an audience you can start making some extra income quickly. Some methods are more effective than others and a lot has changed over the years. In this article we’ll look at how to leverage affiliate marketing to increase your income for today’s audience.

How Affiliate Marketing Works

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Affiliate marketing is a way of making money by promoting someone else’s products or services. A company provides you with a unique code that you share with your audience. When someone makes a purchase using your code you get a portion of the sale.

You are sending your reader away from your website, but this opens up a lot of sales opportunities that you wouldn’t have if you only sold products or services from your website.

Readers see an affiliate link as an endorsement. By providing affiliate links you’re promoting the products as well as the company. There are a lot of affiliate programs to choose from. I recommend taking your time and choosing good products that you can stake your reputation on. Don’t join affiliate programs unless you believe in the products and the company behind them.

Affiliate marketing doesn’t have to feel like you’re pushing a product. Done correctly, it can actually improve your credibility. It doesn’t always happen overnight. It can take months to bring traffic to the website, but if you already have traffic then adding affiliate marketing can start paying you quickly.

Types of Affiliate Marketing

Here are some of the most popular methods of affiliate marketing.

Links within written content – this includes reviews, how-to’s, news, etc. You can place the affiliate links on the keywords within the text. High-quality content, showing both pros and cons, will help build your authority and credibility.

This type of affiliate marketing focuses on content strategy. This is one of the most effective methods of affiliate marketing because you’re providing value in the content and not just trying to make a sale.

Videos and podcasts – include links below your YouTube videos and tell about special offers and provide discount codes within your videos and podcasts.

Webinars – since webinars are live they provide an easy way for potential customers to ask questions and get their answers quickly. You can provide promotional codes for those that attended the live webinar. Try not to be too salesly or it will seem like an infomercial.

Newsletters – email marketing has been a popular and effective method of affiliate marketing for many years. Include relevant content with special offers, sales, news, etc.

Social Media – if you’ve built a social media following you can share those same links with your platforms. I don’t recommend sharing in groups you don’t own, but within your own groups this can be lucrative.

Coupons – provide exclusive coupons to your readers that will get them discounts on products or services. When you save readers money they will return for another coupon.

Ads – rather than pay-per-click ads like Google AdSense, affiliate ads pay when someone makes a purchase through the link. Banners can be used within the layout or within the sidebars.

Although, they aren’t as effective as they used to be because readers tend to ignore them and many are using ad blockers. Quality content is preferred, but they’re still worth considering. Just be sure to use ads that are relevant to your audience and placed well within the design of your website.

Your own shop – create a store that shows and sorts the products based on category, or display products as clickable links. When the visitor clicks on the product they are taken to the actual store where it can be purchased. This one has to be handled carefully and clearly show that it’s an affiliate link or it can give the wrong impression.

Provide Affiliate Disclosure

Provide a disclosure that you are promoting the products and that you will receive a portion of the sale. This way you’ll not only appear more honest to your readers, but many readers will purposely use your affiliate links to help support you since it doesn’t cost them anything. This is their way of showing their appreciation for the work you do and information you provide.

Divi Space Affiliate Program

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Divi Space has an excellent affiliate program that pays 25% commissions on every theme and plugin sale you make. You’re provided with a unique URL that you can use within all of your affiliate marketing efforts. You’ll be promoting a company with products you can trust, and your readers will appreciate you for it.

The cookie lasts for 120 days, meaning that you’ll get the credit for the sale even if they take four months to make the purchase. You’ll also have access to custom reporting so you can track your affiliate sales. The statistics show your paid referrals, the number of visits, conversion rates, etc.

Take a look and see if the Divi Space affiliate program is right for you.

See Affiliate Program

Ending Thoughts

Affiliate marketing is a popular and easy way to increase your income online. There have been some changes over the years, such as the reduction of sidebars, SEO changes, and GDPR, that’s made a few techniques less useful than they used to be, but following proven methods can help you create a lucrative affiliate income.

Plan your strategy and choose the best affiliate program for your audience and needs. I recommend that you take a look at the Divi Space affiliate program and recommend some amazing products to your audience.

We want to hear from you. Do you leverage affiliate marketing to increase your income? Let us know about it in the comments.

Randy Brown

Randy A Brown is a professional writer specializing in WordPress, eCommerce, and business development. He loves helping the WordPress community by teaching readers how to improve their websites and businesses. His specialties include product reviews, plugin and theme roundups, in-depth tutorials, website design, industry news, and interviews. When he's not writing about WordPress he's probably reading, writing fiction, or playing guitar.

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